Why companies invest in corporate video
The corporate video has become one of the most effective communication tools for a company, as it combines image, sound and narrative to convey in a few minutes what would take much longer to explain in text or photographs. A well-produced corporate video builds the trust of a potential client, humanises the brand by showcasing the team and real processes, and significantly improves dwell time and conversion on a website, a factor that search engines value positively.
To Nebari Studio, audiovisual production in Barcelona, We accompany companies throughout the entire process of creating their corporate video, from the script to the final delivery.
Most in-demand corporate video types
Not all corporate videos pursue the same objective, and understanding the differences helps choose the format that best suits each company.
Brand or company presentation video
The corporate introductory video summarises who the company is, the values it stands for and what sets it apart from the competition. It is usually placed on the homepage of the corporate website and is the most common format for companies looking to improve the first impression visitors have.
Customer testimonial video
Testimonial videos, in which real customers share their experience of the product or service, generate a level of trust that no piece of advertising copy can match. They are particularly effective in B2B sales processes, where the purchasing decision requires greater trust and a longer lead time.
Process video or how we do it
Showing the production, manufacturing or delivery process of a service—the kitchen, the workshop, the team at work—conveys transparency and professionalism, and works particularly well on social media, where authentic content tends to outperform overly promotional content in terms of engagement.
Phases of corporate video production
A quality corporate video requires a structured process in three clearly distinct phases.
Pre-production and script
Before switching on any cameras, we define the video's objective, main message and narrative structure together with the company. A solid script, even if brief, is what ensures the final video has a clear thread running through it and doesn't look like a succession of meaningless shots.
Filming
During filming, at your premises or at our Barcelona studio, we work with professional camera, lighting and sound equipment to ensure consistent technical quality, minimising any disruption to the company's normal operations.
Post-production and editing
The post-production phase is where the filmed material is transformed into the final video: editing, colour grading, sound design, music and, if necessary, graphics or subtitles. It is often the phase that most distinguishes a professional corporate video from an amateur one, as the pace and visual coherence are built here.
How is the corporate video used once it is finished?
A well-produced corporate video doesn't remain on a single channel: it can be used on the website's homepage, on social media, in sales presentations, at trade fairs and events, or as support material for the sales team. Making the most of a single shoot to produce multiple assets — a long-form corporate video and several short cuts for social media — optimises the investment and multiplies the reach of the content generated in a single day of production.
Why produce the corporate video in Barcelona with a local team
Working with a local audiovisual production company in Barcelona makes coordination easier, allows for easy visits to the company's facilities and ensures an understanding of the local context and audience that is hard to match with external teams. At Nebari, we know Barcelona's business environment and adapt the tone and visual style of the corporate video to each client's sector and target audience.
If your company wants to tell its story with a professional corporate video, at Nebari Estudi We accompany you throughout the entire audiovisual production process in Barcelona.
